COVID-19 comic case study: Using comics to access your audience

In our S.P.A.R.K. online course, one of the most important visual communication strategies we teach is Access your Audience (the A in S.P.A.R.K.). This means that you should tailor your content and design to your target audience in order to┬áconnect with them┬ámost effectively. This post explores how some of the inherent qualities of comics can […]

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