Tag Archives: comics

COVID-19 comic case study: Using comics to access your audience

In our S.P.A.R.K. online course, one of the most important visual communication strategies we teach is Access your Audience (the A in S.P.A.R.K.). This means that you should tailor your content and design to your target audience in order to connect with them most effectively. This post explores how some of the inherent qualities of comics can …

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Comics in science communication

This post was written by Picture as Portal Science Communications Director, Tyler J. Ford PhD. Think back to your science textbooks and classes. You’ll probably recall that a lot of information was presented in expository format. That is, you were presented dry descriptions of scientific facts. Unfortunately, it is not particularly easy to learn from …

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